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Archetypes and Myths
For the Sandra Cisneros project involving narrative Illustration, you may want to research archetypal and mythic themes. The writings of Joseph Campbell and Carl Jung concern archetypes as a recurring pattern of character, symbol, or situation found in the myths, religion, and stories of all cultures. Margaret Mark's book, The Hero and the Outlaw, describes how successful brands effectively exploit archetypes.
Search strategies for archetypes and myths:
Suggested readings:
1. Carl Jung's Man and His Symbols
2. Joseph Campbell's Hero with a Thousand Faces
3. Margaret Mark's The Hero and the Outlaw