The information in this guide will help you find the resources you need for your course.
Examples of resources you will be using:
Searching an Industry?
Plunkett Online Research Database
"Industry sector analysis and research, industry trends and industry statistics. Provides competitive intelligence, market research, vertical industry marketing data, and industry trends analysis."
Research an Industry - use the drop down menu to select an industry - includes products
Videos on How to Use and Research are in the Plunkett database
Interested in Economics?
Journal of International Economics
Search by country or product
Journal of International Marketing
"international marketing practice and theory through original research articles, executive insights, and book reviews"
Search with this publication
Interested in Consumers?
US Bureau of Labor Statistics - Consumer Expenditure Survey
Select the Select a product, service, supply tab for detailed information.
I am here to help and look forward to your questions.
Stephany Compton, Academic Business Librarian
Credit and thanks to Judith Opdahl and California State University San Marcos who created the original version of this guide.